Hall of fame · 📉 Deflated · 2002
Celebrity Fragrance Patriarch. Invented celebrity perfume, then the genre buried him. Louise Turner and Catherine Walsh bottled China Rain — the oil Lopez wore before fame — and out came America's best-selling fragrance, every star rushing to put a name on a label. The soap didn't break; the model did. Now it lives in drugstores, and Coty's relaunch is the original's obituary, signed by the owner. The genre he invented deflated; he just went home — back to being soap.