Hall of fame · 🥇 Legends · №14 · 1994
Inventor of Unisex. Erased the his/hers line — and sold it to everyone. Morillas and Fremont mixed lemon, green tea and musk; Calvin Klein added the trick: "for everyone" on the bottle, sold in record stores, next to the cassettes. Since then unisex is a shelf, not a gesture. The crack: it's quoted more often than worn — sprayed as a joke about the nineties, not as perfume. A legend because every perfume shelf still stands the way he rearranged it — even if no one reaches for him on it anymore.