Hall of fame · 🥇 Legends · №11 · 1977
Scandal as strategy. The first scent sold by headlines, not notes. The name drew Chinese-American protests — and those headlines sold it. Amic and Sieuzac cooked the mellis accord, clove, cinnamon and benzoin fused, so loud that Poison and the 80s oriental came from it. The crack: eugenol got restricted, vintage became a cult. And Opium is now a prefix before Black, not a bottle. Still a legend, but behind glass: the canon keeps the vintage, the shelf just sells the name.