Hall of fame · 🥇 Legends · №8 · 2015
First Viral Legend. It became a word and a dupe before it became a classic. Meant to be a crystal limited edition for Baccarat's 250th, until a Neiman Marcus buyer demanded it for sale. Saffron, jasmine and ambroxan over burnt sugar became what everyone now just calls the BR540 accord. TikTok made niche mainstream. The crack shows: dupes in every supermarket, a drugstore opening and years, not decades. A legend by influence, not by age: once a scent becomes a word, the verdict is already in.