Hall of fame · 🥇 Legends · №5 · 2015
Most Hated Bestseller. Everybody wears it. That is the whole crime. In 2015 Demachy put bergamot on ambroxan — salty synthetic amber — and the mass men's shelf has sounded like that for ten years, the way Cool Water owned the nineties. Nobody else has four FiFis in four concentrations. The crack is ubiquity: someone in every elevator wears it, and "Sauvage hate" is its own genre. A legend you cannot walk away from: the scorn is the same influence seen from behind.